Fonts for a Unified Personal Branding and Usability Strategy

September 24, 2005 by wfzimmerman | No comments

This isn’t a pod_publishing issue only, but i thought the font issues would resonate with many here.

I have recently made some changes in my workflow tools by migrating my website to use the Blogger service. This in turn has caused me to start using Blogger for Word, BlogThis, and an Outlook toolbar called Attensa that both reads and publishes. It’s all having the desired effect of vastly increasing the frequency of posts on my website and therefore traffic. But the fact that all these tools use WYSIWYG editing has caused me to realize that I need to rethink my personal font strategy across all media!

Until now, I have had “standard” fonts that I prefer in various media. For example, I do all my LSI books in Palatino (I like the look, and the thin letters don’t bother me). For Word I usually leave the default Normal style to “Times Roman” and create font-specific styles when I am engaged in serious doc creation. In Outlook e-mail I usually use a streamlined-looking sans serif like GIll or Century Gothic.

The result is that when I post to Blogger using these different tools, the fonts in the resulting posts are a mishmash! I can either a) spend a lot of time editing posts to fix font consistency (a task which, I know from experience, often gives web-based WYSIWYG editors a lot of trouble) or b) converge on a single standard font that I use as the default in Outlook, Word, and the Web. Ideally this should be an expression of a personal branding and usability strategy!

At the moment, I’m leaning towards Palatino…

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