The Book Standard Honors Bestsellers: “Awards went to books in 100 categories, based on sales tracked by Nielsen BookScan from July 31, 2004, to Aug. 1, 2005.”
The important thing about this article is that it provides a list of actual sales numbers for top-selling books in 100 categories. As PublishersLunch rightly noted, such data is hard to come by for those without Bookscan access.
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