NYT ed pans WSJ Saturday edition

Poynter Online - Romenesko: “Business Week
NYT executive editor Bill Keller says his paper made ‘a lot of renovations in anticipation’ of the Wall Street Journal’s just-launched Saturday edition. But his reaction when it made its debut was, ‘Huh? What was that all about?’ ‘The Journal made some serious strategic mistakes’ with its Saturday edition by shifting ‘from indispensable to optional,’ he says. The Journal breaks news every day of the week, but ‘the paper has yet to break important news on Saturday.’”

A fair assessment. They should be pitching their Saturday edition at the vast armada of executive workaholics who want a business edge on Saturdays.

I’m not buying the Saturday WSJ until it shifts from a “lifestyles” focus to a “what’s happening now” focus.

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