Apparently, TICKLE THE DUCK is everything that PAT THE BUNNY is not. Sort of the ANTI-PAT.
Publishers Weekly reports:
Tickle the Duck! is a novelty book that has taken its publisher, Little, Brown, by surprise. Starring a testy duck who warns readers not to tickle him, the touch-and-feel title was originally scheduled to be published next February, to coincide with spring and Easter. But once the sales reps and then book buyers saw it and began expressing their enthusiasm, February seemed too far away.
According to Celeste Risko, Little, Brown’s national accounts manager, as soon as she presented the book to Borders, Sarah Jagenow, one of the chain’s children’s buyers, told her, “Oh no, you have to move this up.” Jagenow predicted to Risko that Tickle the Duck! could be a big holiday gift title at its stores. “Everyone at BGI has fallen in love with the duck,” says Risko. “The book appeals to both kids and adults. It’s got that subversive humor to it. It’s not your ordinary Pat the Bunny book.”
The strong interest from Borders, along with the book’s status as an in-house favorite, helped spur the publisher’s decision to release the book this September, and they have gone back to press for an additional 50,000 copies, for a total of 75,000 copies in print. Little, Brown has also signed the author/illustrator for a second book, due in spring 2007, called Stop Kissing Me.
Now TICKLE THE DUCK has its own Technorati tag.
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