Google Analytics Partners With The Wayback Machine

Official Google Blog: The circle of analytics

MOUNTAIN VIEW — Google Analytics today announced a partnership with The Internet Archive to deliver historical analytics to their customers. Google Analytics will use the Internet Archive’s Wayback Machine to perform statistical visualizations on web sites from the distant past.

“At launch our delay was 30 hours or more, but we hope to get it up to 72 hours within a matter of days, and ultimately to deliver statistics from before the Web was created,” said senior product manager for prehistoric world conquest Solong Beengoodtaknowya.

The new alliance is the latest in a series of product announcements from Google, which has recently released Google All Your Base Are Belong To Us, Google Fair Use Unlimited Book Scanning, and Google Featureless Reader.

“We pride ourselves on the unique architecture that enables us to deliver split-second performance for search but multi-day down time for new products,” said Google vice president for insufficient capacity Stan Afterallitsfree.

Customers’ initial reaction was positive. “Yesterday I was looking at real-time analytics as a paying customer,” said Haram Cliqth’ru, CEO of search optimization firm Clickrobot. “Tomorrow I will be looking at historical data for free.”

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