Blogger Web Comments is brilliant and incredibly viral — but prone to abuse?

Blogger Web Comments is brilliant and incredibly viral. 

(It also seems fairly easy to abuse!  I made a bee-line for high-volume pages where rare (and therefore visible) blogger comments would help me promote my line of current awareness books.)

Read more about BWC at googleblog.blogspot.com…

It’s also monstrously impressive that a new employee who has been with Google for five weeks (if I am reading his post correctly) can bring something like this out. Wow, what a culture!