Self-published novelist sells 50-100 books a day as floorwalker in bookstore

Independent Online Edition > News: “But he turned the venture into a triumph by adopting a marketing strategy thought to be unique. Offering himself as a free floor-walker to bookshops near his RAF base at Brize Norton, Wiltshire, he would engage shoppers in conversation about their tastes.

If they wanted a dictionary, he would take them to the reference section. If they liked Lord of the Rings, he would tell them of his own fantasy offering, written for teenagers, with crossover appeal to adult readers.

He routinely sold between 50 and 100 books a day, a figure that would not shame established writers doing traditional signings.”

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