This is pretty impressive!
Coremetrics
Coremetrics™, the leading provider of hosted web analytics and precision marketing solutions, today announced that Alibris, the premiere destination for used, new, and out-of-print books, is using the Coremetrics A/B testing platform to improve visitor conversion and site usage. One of Internet Retailer’s “Top 100″ largest online retailers, Alibris is the choice of millions of book lovers looking to buy rare and used books.
“When you have over 50 million books, helping a customer find a signed copy of an out-of-print book can be a challenge. We are constantly looking for ways to improve our user experience and make Alibris the easiest place to buy used books,” said Brian Elliott, chief operating officer at Alibris. “A/B testing lets us manage risk by measuring customer demand earlier in our development process. Rather than rely on subjective evaluations, we can use Coremetrics to quantify the impact on visitor conversion before committing additional resources.”
Coremetrics offers the only hosted web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers. Alibris used Coremetrics A/B testing and real estate reporting to see if changing the presentation of its Narrow your results search functionality would increase usage. Moving the option to a more prominent position had a dramatic impact—500 percent more clicks and a 400 percent increase in sales. Before the change, only a fraction of Alibris customers used the powerful search tool. Today, far more customers use the tool to refine their search results by book attributes such as signed, hardcover, or first edition. Coremetrics reports also uncovered the need to refine the search tool’s language to help customers find that special hard-to-find book.
