Amazon Connect: the Rich Get Richer

February 1, 2006 by admin | No comments

Amazon.com–News Release
With Amazon Connect, a customer is automatically presented with author posts directly on that customer’s Amazon.com home page. To ensure that author posts are relevant, the posts are shown only to customers who have purchased that author’s work in the past, or to those who explicitly sign up to receive that author’s posts. The posts are prominently displayed in standard blog format (reverse chronological order).

“We invite authors to communicate with their readers in a way that hasn’t before been possible,” said Jeff Bezos, Amazon.com’s founder and CEO. “Amazon Connect brings the author’s message to the reader instead of waiting for the reader to find the message.”

“Amazon Connect creates a relationship with my readers that didn’t exist before,” said author James Patterson. “Communicating directly with my readers about anything I want, whenever I want, is extremely powerful.”

More than 1,000 authors are enrolled in the program to date, including Marcus Buckingham, Michael Covel, Robert Crais, Nelson DeMille, Anita Diamant, Frank Gallinelli, Caroline Myss, Karen Katz, Elizabeth Kostova, John Lithgow, Elizabeth Pantley, James Patterson, Jodi Picoult, Ann Rule, Karma Wilson and Meg Wolitzer. Authors can post as often as they like, and their posts will appear to Amazon.com customers immediately.

The net effect of this should be positively reinforcing for authors with big audiences … the rich get richer! A great idea.

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