Eric Giguere writes a very good blog about AdSense.
An AdSense Blog: Make Easy Money with Google
One of the readers who contacted me, Frederick Zimmerman, has gone further and applied the niche approach to the keyword list itself, which I thought was interesting enough to mention here. What he’s done is quite clever. He created a list of pharmaceutical product names from the US Food and Drug Administration’s official guide, the “Orange Book”. After some cleanup, he submitted it to AdWords to get cost and traffic estimates. And now he’s selling it as an e-book on Amazon:Top-Paying Google AdSense and AdWords Keywords for Pharmaceuticals
Not many publishers go the Amazon route, most prefer to use a service like ClickBank that offers affiliate programs and the like. Zimmerman thinks the Amazon route is more reputable, and I can see some validity in that view.
What’s even cleverer is that he’s also included the keyword information in spreadsheet format embedded within the book itself — just click on the link and it loads into Excel, ready for manipulation.
Disclaimer: Zimmerman sent me the list, unsolicited, for my opinion. If you’re looking to write pharmaceutical-targeted content, it seems like a reasonable source of information on what’s hot and what’s not among advertisers. All the usual caveats about taking keyword lists too seriously apply, of course. (If you’ve got a keyword list you want me to review, go ahead and sent it to me, I’m compiling a list of them for reference.)
