Google has sent publishers an e-mail inviting them to dive into the Google Book Search system and start setting prices for on-line access. Unfortunately, there is a huge hole in the launch announcement..
Google Offers Online Pay Plan - 3/10/2006 - Publishers Weekly
In what it is calling the first in a suite of tools that will help publishers generate revenue from titles that are part of Google Book Search, Google has introduced a new program that gives houses the ability to sell access to their titles online. Under the initiative, publishers tell Google what books they want to offer unlimited access to to consumers and at what price. Google will then remove the restrictions which limit consumers’ view of a title, enabling them to view the book at parameters set by the house. Publishers can also decide if they will permit a book to be printed out.
“This will enable publishers to experiment with different pricing models,” said Jim Gerber, director of content partnerships. Consumers will have “perpetual access” to a book they buy, but they will not be able to download the title, Gerber said. Google and publishers will split the fee charged to consumers, with the majority of the payment going to publishers.
Unfortunately, without precise information about the fee sharing, it is impossible for publishers to set sensible prices! This lends the impression that Google has not perhaps thought this launch through very carefully.
Update: Scoop! GBS just wrote back to answer my question. The rate is 70% publisher, 30% GOOG.