Ask.com’s New Motto: Be Evil?

Ask.com’s New Motto: Be Evil?
When questioned on social and political issues as they intersect with his business operations, [Barry] Diller offered nuanced takes.

…

Speaking of good and evil, Sullivan asked Diller if he thought Ask needs a catchy slogan like Google’s “don’t be evil.” Pausing for dramatic effect, Diller mustered an authoritative baritone for his reply: “Be Evil.” The audience roared its approval.

Master of evil? Master of nuance.

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