Search: 5% of time, 40% of $?

Scripting News: 3/9/2006

“If search only represents 5% of online media time, it shouldn’t have 40% of the dollars.”

Search time is more valuable than browse time because search time is goal-directed time. 8x more valuable? Maybe not.

Related posts:

• Amazon Search Suggestions = Search Spam?
• Google Search: Not Much New Under the Sun
• Google Search runs 50-200 experiments at any given time
• Yahoo!’s open source search is too late
• Why Google Book Search *Is* An Effective Advertising Medium