AAA Insurance Michigan
AAA Insurance Michigan: notably paternalistic “auto club” which awards itself a lot of “As” but gets a “B” from this customer.
According to my buddies at Symbiotic, AAA Insurance Michigan hangs around $5.00 click. AAA Michigan’s insurance offerings are familiar in my circles. My late mother-in-law worked for the notably paternalistic company for 20 years. Her workplace at AAA Michigan was a refuge for her from her increasingly abusive alcoholic husband. Not enough of a refuge, though; she died at 53. I can’t help but feel vaguely disappointed that AAA Michigan, like so many other firms, was, in the end, silent and unaware of its employees’ personal tragedy. These “employee assistance programs” are a good start, but somehow I feel that something is missing in the whole scheme of employment in our country when you can work somewhere that
I myself have been a AAA Michigan insurance purchaser ever since I learned to drive (at 25, but that’s a story for another day). I’ve almost always gotten my AAA Michigan insurance through a group purchase plan at the University of Michigan Credit Union. In theory, this entitles me to a discount … in practice, when I’ve comparison-shopped, the discount has never seemed that great.
AAA Michigan’s insurance claim services have usually been pretty efficient. In fact, I don’t think I’ve ever had a bad experience with a AAA Michigan insurance claims adjuster. I’ve filed maybe four or five claims in my 20 years, and they’ve always responded quickly and paid what I thought I was due.
AAA Michigan has an advertising campaign running right now for its road-side service. The gist of it is:
- moderately dangerous crisis described (your daughter wants to buy a new car)
- AAA Michigan comes to the rescue (for example, by offering insurance)
- stirring music allowing you to congratulate yourself on your smarts in being a AAA Michigan insurance or road-side service customer
Somehow, the AAA Michigan ad campaign fails to impress. It is just a bit too smug and smarmy. It would be so much more effective if it was a little more common-sensical and understated.
That’s all I have to say for now … stay tuned for tomorrow’s high-paying Google AdSense Word of the Day!
(c) W. Frederick Zimmerman 2006. Free for reuse as long as a link back is provided to Nimble Books.
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