BISG Making Information Pay 2006 Conference

BEYOND THE BESTSELLERS

How smart publishers, distributors and booksellers take advantage of growing sales opportunities in the “long tail” of the book market

JOSEPH GONNELLA, Chairman, BISG Board of Directors
Transcript: “Welcome”

TED HILL, President, THA Consulting | View bio
Transcript: “Opening Remarks and Introduction”

CHRIS ANDERSON, Editor-in-Chief, Wired magazine | View bio
Presentation: “The Long Tail of Books”
Mr. Anderson’s keynote address presented selections from his highly influential Wired Magazine article, The Long Tail, wherein he describes an entirely new economic model for the media and entertainment industries.

KIRBY BEST, President & CEO, Lightning Source | View bio
Presentation: “New Markets for the Deep Backlist and Small Sellers”

IAN BRADIE, Press Distribution Director, Cambridge University Press | View bio
Presentation: “How to Keep Your Titles Alive with Print-On-Demand”

MARK SUCHOMEL, President, Independent Publishers Group | View bio
Presentation: “Best Practices for Publishing & Distributing Mid-list Books”

CAROL FITZGERALD, President, The Book Report Network | View bio
Presentation: “Best Practices for Target Marketing on the Web”

BORIS WERTZ, COO, Abebooks.com | View bio
Presentation: “How to Cost Effectively Sell Books to Micro-Markets”