Actual Long Tail Data Is Underwhelming

Inside Google Book Search: New Proof of (Long Tail) Concept
What’s the long tail theory? The idea in the context of book publishing is that online exposure has the potential to capture what might otherwise be lost book sales.

As I observed previously, actual long tail data presented at this Book Industry Study Group conference is rather underwhelming. In most markets the long tail appears to amount to around 25% of total revenue. Significant, to be sure, but the stuff of operating efficiencies, not market revolutions.

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