Some good basic info about POD

Some good basic info about POD numbers.

http://news.shelf-awareness.com/nview.jsp?appid=411&j=80634
Started in 1997, Lightning has printed more than 27 million books “one at a time.” It now has some 350,000 titles in its digital library, 12 printing “lines,” 4,200 publishing partners and is manufacturing more than a million books a month. The average print run, Best said, is “1.8 copies.” Some 81% of the books have retail prices between $9 and $25.99.

Publishers set the retail price and on a typical $24.95 title, after the 55% wholesale discount and printing cost of about $3.50, $7.73 is remitted to the publisher. “It’s cheaper to print with Donnelly,” Best acknowledged. “But then on most of these titles, the publisher would miss the sale.”

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