W. Frederick Zimmerman reviewed:
Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com 
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9 of 10 people found the following review helpful:
 distilled wisdom — must buy for POD publishers, This excellent book distills the wisdom not just of the insightful Aaron Shepard but also of the pod_publishers mailing list at Yahoo! groups. A must read for anyone who is considering print on demand publishing or self publishing. It’s no exaggeration to say that you will learn things from this book that will enable you to double or triple your profits and to save months in production time. Highest recommendation.
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