Why Book Designers Can’t Be Trusted

An interview with Paul Buckley - Part One | Hear, Hear

No matter what you’re selling - a product, an idea or a skill - the presentation is just as important as the thing itself.

Bzzt.

A lot of the samples presented in the hyperlinked article strike me as grossly overdesigned, something I think is true of many large publisher books today. It seems to me that these artifacts are designed primarily as consumer style artifacts, with the view of making an impact in the six-week sales window at the major chains, competing for dollars against a myriad of other “faux luxury” goods (coffee for $4 cup comes to mind). Creating books as style artifacts may sometimes cut against other valid goals such as long-term readability and usability.

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