Potter Effect Is Entertainment Magic – 7/11/2007 5:48:00 AM – Publishers Weekly
Harry Potter is an entertainment industry juggernaut. Every segment of the biz—from book publishing to movies to music—will tell you so. But now we can get a glimpse of all those figures in one place. The Nielsen Company has produced a report that provides a snapshot of the boy wizard’s deep reach into a broad range of entertainment segments via the usage and trend data that the company tracks as its core business.
Numbers on book sales, movie revenue, ad spending, and more.
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