wfzimmerman’s review: “I have a lot of books about negotiation, but, oddly enough, I’m not that great of a negotiator, nor do I especially enjoy it. I don’t have a sanguinary temperament … but I did fully master the concept of Best Alternative to A Negotiated Agreement, or BATNA. You always have to be ready to walk away!”
Belknap Press (2000), Hardcover, 368 pages
tags: negotiation
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