Photo Matt » Percentage of Splogs
As for percentage of the total blogosphere, reported by Technorati as north of 100 million, which are splogs, I’d say the number is much higher - probably 80%. This isn’t as bad as it sounds, I just think spammers are very effective at creating hundreds of thousands to millions of blogs, they tend to stick around, and I feel like Technorati’s number doesn’t doesn’t adequately scrub these out.While I’m making data-less estimates, I’d say there are about 25-30 million non-spam blogs, and about 8-14 million of those are active in terms of getting traffic or new posts. You could cover a meaningful portion of the blogosphere by just indexing 4 or 5 million blogs.
Splogs and blogger attrition are two problems no one really talks about, but that’s okay because I don’t think either is hindering anyone’s growth as measured by metrics that matter, like pageviews or uniques.
Nonsense. Splogs are a significant burden on search quality. They waste a lot of everyone’s time.
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Tags: Tech Fun
