I thought I would share with you the results of an analysis I did of my (historically low) efficiency at monetizing my web site via Amazon Associates.
- Google Analytics page views 1/1/2008 - date: 26032
- Associates clicks 1303
- Associates unit sales 14
- conversion rate 0.0107
- Associates referral revenue $10.04
- revenue/month $2.26
- NB after royalties revenue for referred titles 40
- Total imputed revenue (referrals + publisher comp)= 50.04
- Imputed revenue/month $11.29
- imputed $/page view $0.0019
- imputed $/1000 page views $1.9222
- imputed $/click $0.0384
- imputed $/conversion $3.5743
- bandwidth used (GB) 56.259
- GB/month 12.69
- max GB/month 200
- days covered 133
- months 4.433
- Imputed revenue/GB $0.89
- overage charge per GB $1.99
- Cost of High Volume Plans per GB $0.19
- possible ^ in usage w/o incurring additional bandwidth charge 15.76044129
- possible ^ imputed revenue by ^ usage x15 w/o additional BW charge =15 x imputed rev /month = $177.89 /month
- possible ^ imputed revenue by ^ conversion rate x 5 = $889.46
what all this tells me:
* I could increase the usage of my website by a factor of 15.7 before I hit the bandwidth threshold for my account at Pair
* assuming that revenue increased in linear proportion, and that I could improve the conversion rate, I could increase my Associates & Associates-driven revenue into the several hundreds of dollars per month
* increasing usage by x 15 would be hard work, there are other things I could do that would increase revenue more (i.e. publish more or better books)
My website has always been a bit of a mess because I use it as a combined blog and bookstore. It would be better to have a single purpose store. Right now the website is under construction as I experiment with new Amazon Associates widgets.
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Tags: About Nimble Books, Amazon Associates, Amazon Stuff, clicks, conversion rates, google, Store, YA
