9 Words I’d Cut from the Google Home Page

July 3, 2008 by admin | No comments

Official Google Blog: What comes next in this series? 13, 33, 53, 61, 37, 28…

How does privacy relate to homepage word count? Larry and Sergey told me we could only add this to the homepage if we took a word away - keeping the “weight” of the homepage unchanged at 28. Given that the new Privacy link fit best with legal disclaimers on the page, I looked to the copyright line. There, we dropped the word “Google” (realizing it was implied, obviously) and added the new privacy link alongside it.

The 28 words:

wfz@nimblebooks.com | iGoogle | My Account | Sign out


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Advertising Programs - Business Solutions - About Google

©2008 - Privacy
The words I’d cut:

iGoogle — stupid name, stupid service
“My” in “My Account”
“Sign out” becomes “Logoff”
I’m Feeling Lucky — I never use, think it’s stupid
Advertising Programs — lose “Programs”
Business Solutions — lose “Business”
About Google — lose “Google”

That’s nine. I suggest we replace them with “Able Was I Ere I Saw Elba” (that’s seven) and “Fred Zimmerman”

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