What’s missing from the Google Online Marketing Challenge

Unfortunately, when you surf through to the information about the challenge, there is absolutely no information about the quantitative results or the techniques that the winning teams used.

This would be 1000% more interesting if they revealed the CTR and conversions that the winners were able to achieve, and if they shared the written reports by the teams.

Official Google Blog: Students surf their way to success

Together, Jamie and I recruited a panel of professors from all over the globe and came up with the Google Online Marketing Challenge. Student teams had to identify a local business with a website, but no experience of online marketing, and then were given free Google AdWords vouchers worth the equivalent of US$200.

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