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Borders showing movies on the deck of the Titanic

Wow, this is horrible news for Borders shareholders. What a sad, desperate company it has become. Sell.

Borders Hopes for 8th Day Film Deal – 7/15/2008 12:48:00 PM – Publishers Weekly

[Borders pr] said CEO George Jones and executive v-p of merchandising and marketing Rob Gruen “are managing the film rights.” (Jones and Gruen both have backgrounds in retailing; Jones previously ran Warner Brothers studio stores, and Gruen worked at Target and at Warner Brothers.) The statement added that even with the potential film sale, Borders will continue to focus on its core book business and in executing its cash flow and expense reduction initiatives.

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