What I want from personalization in the future is …
multiple profiles that become, over time, avatars.
my searches correspond to the many roles and specialized domain knowledge bases that I’ve accumulated over time — product manager, lawyer, publisher, analyst, project management professional, climate change researcher, Harry Potter fan … I want to be able to tell the system “who I am” at any given moment and have the results correspond. More than that, i want avatars that are constantly searching on all these topics and bringing me high quality documents in a serendipitous yet thorough way.
And, while you’re at it, I want them delivered onto my wireless PDF slate…
Official Google Blog: Technologies behind Google ranking
Personalization is another strong feature in our search system which tailors search results to individual users. Users who are logged-in while searching and have signed up for Web History get results that are more relevant for them than the general Google results. For example, someone who does a lot football-related searches might get more football related results for [giants], while other users might get results related to the baseball team. Similarly, if you tend to prefer results from a particular shopping site, you will be more likely to get results from that site when you search for products. Our evaluation shows that users who get personalized results find them to be more relevant than non-personalized results.
Related posts:
Recent Comments