Obama’s Got Better Designers, Too

This strikes me as an eminently sensible design decision. Previous campaigns were doing it wrong! There’s only one President.

Hot Air » Blog Archive » A sign of ego clashes to come?
Doug Ross at Director Blue points out a curiosity from yesterday’s joint appearance by Barack Obama and Joe Biden in Springfield, Illinois yesterday, and not just the fumbled announcement or Biden calling his running mate “Barack America”. Take a look at the signs passed out to the crowd (for free?) at the rally. Do you see a difference between the way the names are presented in this design?

Note how the “Biden” fades into the blue of the sign. This becomes more pronounced in the video of the event, and Doug has screencaps to demonstrate this. Now let’s take a look at how previous campaigns have juxtaposed the names of the running mates with those of the presidential contenders:

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