This is a very clever marketing stunt.
31,173 verses x 5 copies for friends and family of each r person signing = 157,000 copies sold right out of the gate.
Call it a project of biblical proportions: 31,173 verses, 90 cities, one Word.
According to CNN, Zondervan is sponsoring an RV tour where people can handwrite a verse of the NIV Bible in a special handwritten edition with one person writing each verse.
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