As mentioned in the post on pricing, we set the price so that author’s compensation is about $3 per book sold.
Of course, sales from book to book, so royalties do too.
The important thing to understand about the financial side is that this is micropublishing. I will be quite happy with a book that steadily sells 10 copies a month. This is not a way to get rich; I would suggest that you think about it more like adding a revenue stream to your blog. Each book purchased is like a $3 ad click. If things go well, you should be able to buy a friend dinner, or treat yourself to a new piece of consumer electronics, every month or two. By that measure this approach stacks up pretty well. There are no fees to the author, ever, and we bear all costs of publication.
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