Here’s some independent research about the importance of reviews in selling books and other retail products.
Key takeaways:
- numbers matter – takeoff point after 10 or so
- a few negative (or less than 5 star reviews) actually help
- recency matters
Quote:
The sheer volume of reviews makes far mor
e difference, according to Google’s analysis of clicks and sales referrals. “Single digits didn’t seem to move the needle at all,” says Mr McAteer. “It wasn’t enough to get people comfortable with making that purchase decision.” But
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