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Color Vocabulary for Book Cover Design

Some great vocabulary that can be used to help discuss colors in book covers.

While you don’t necessarily have to remember all of these technical terms, you should be familiar with the actual concepts, especially if you want to master part 3 of this series (in which we create our own color schemes). To that end, here’s a cheat sheet to jog your memory:

Hue is color (blue, green, red, etc.).

Chroma is the purity of a color (a high chroma has no added black, white or gray).

Saturation refers to how strong or weak a color is (high saturation being strong).

Value refers to how light or dark a color is (light having a high value).

Tones are created by adding gray to a color, making it duller than the original.

Shades are created by adding black to a color, making it darker than the original.

Tints are created by adding white to a color, making it lighter than the original.

via Color Theory For Designers, Part 2: Understanding Concepts And Terminology – Smashing Magazine.

W. Frederick Zimmerman gave 4 stars to: Game Change

W. Frederick Zimmerman reviewed:

Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime by Mark Halperin

 
4.0 out of 5 stars beautiful book design, good “access journalism”, February 1, 2010

As a professional book designer, I love the cover.

The book is a classic example of “access journalism”: unattributed “he was thinking that …” accounts of VIP meetings. If you believe it, great. Personally, I’d like to see an end to unattributed stories.

W. Frederick Zimmerman gave 4 stars to: Game Change

W. Frederick Zimmerman reviewed:

Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime by Mark Halperin

 
4.0 out of 5 stars beautiful book design, good “access journalism”, February 1, 2010

As a professional book designer, I love the cover.

The book is a classic example of “access journalism”: unattributed “he was thinking that …” accounts of VIP meetings. If you believe it, great. Personally, I’d like to see an end to unattributed stories.

John Sargent awarded the Nimble Books Baton of Glory

Macmillan CEO has been awarded the Nimble Books Baton of Glory in honor of his superb service to the publishing industry in the recent Amazon-Macmillan tiff.

To deliver a book in Italy, LSI prints and mails from New Zealand (!!!)

This is rather mind-boggling. With an order to deliver a book in Italy, LSI printed the book in New Zealand and mailed from there.

W. Frederick Zimmerman gave 2 stars to: The Complete Calvin and Hobbes (Calvin & Hobbes) (v. 1, 2, 3)

W. Frederick Zimmerman reviewed:

The Complete Calvin and Hobbes (Calvin & Hobbes) (v. 1, 2, 3) by Bill Watterson
 
1 of 1 people found the following review helpful:
2.0 out of 5 stars Inexcusably shoddy binding; budget in rebinding it, February 1, 2010
Amazon Verified Purchase(What's this?)
The two stars are for the binding, which is inexcusably shoddy, especially in a $90 set.

The pages had become detached from the binding in volume I when I opened the box. I sent the whole set back, which was a nuisance and is the first time I have ever returned a book to Amazon as defective.

Now, with the second set, it is a month later and the pages have become detached from the binding again. Obviously, the fault on this is the publisher's, not Amazon's.

The content of the books, of course, is marvelous. Bill Watterson is a great artist and the Calvin and Hobbes collection is an artistic masterwork of the 20th Century that will be read and enjoyed for decades if not centuries to come.

It's ironic that I write this review at the fiery outset of the e-book war between Amazon and, well, everyone else, because this book is a magnificent example of 1) a p-book that would never, never, never work on the Kindle and 2) should never, never, never be priced at only $9.99. Indeed, I would argue that the e-book price should probably be higher than the price of the printed version, since there are so many new uses that become feasible on an e-reader with a high-res, landscape-capable color display.

Recommendation: either a) wait for the color e-book version or b) buy this set, but plan on having it rebound.

#typography #design Call for authors of books about book design

One of the things that I like to do as an independent publisher is to follow my interests, and recently I have been reading a lot of books and articles about typography and book design.  This note is to announce to authors and designers that I would welcome submissions of proposals for 60-120 page color interior “Nimble” books about typography.  Please review “Publish With Us” for information about how Nimble Books does business.

I always like to have an idea of where I would like to take the field when I start publishing on a particular topic, and I do have some clear ideas about book design.  In a nutshell, I believe that the economics of modern book publishing have inexorably compromised what we all should know and remember about readability.  If you compare a modern book with a book printed a hundred or two hundred years ago, generally speaking, the older books are more readable.  Today’s margins, columns, and fonts are too small. Fonts are intended to convey sophistication rather than clarity.     Endnotes that require enormous page jumps have replaced footnotes that provide immediate access to the reference information.  Covers focus on achieving visual impact for sales rather than on capturing and conveying the meaning of the book.

The book as an artifact needs to be redeemed. At the same time, we are finally reaching the inflection point for ebooks.  Most ebook standards amount to dumbed-down HTML with text reflow, which, on the one hand, throws out 500 years of knowledge about book design, but, at the same time, returns to the fundamentals of readability.  The Apple Tablet appears likely to present a golden opportunity for book designers to combine the best of classic print with modern electronic style.

I am looking for authors who have something to say along these lines–or who can powerfully refute my argument! I’m agnostic, I like to publish on both sides of an issue, and I never require that authors agree with me.

There are two issues peculiar to books about design that I will address here.

1.  People who know enough to write on this topic can usually do a better job of layout than I can, so I will expect that final manuscripts be delivered in PDF, subject to some dialog with me to ensure consistency with the rest of the Nimble Books line.

2.  Book designers also usually know enough to self-publish, so why bring your manuscript to me?  Well, I have a batch of a thousand ISBNs and pay no setup fees, so it costs me a couple of hundred dollars less to get in print than it would cost you.  And then you have the benefit of being part of a list, and working with kindred spirits.  I can’t, in all honesty, claim that I will make you more money than you could yourself by being energetically entrepreneurial, but if your objectives are more about saying something substantively in a credible forum, this might be a good fit.

If this strikes a chord, use the Contact form above.

#Design Call for recommendations of cool #periodic tables

I am accumulating images for a fun side project called COOL PERIODIC TABLES — variations on the theme from every domain of knowledge. The book will be similar to the Cool Maps books found at http://www.nimblebooks.com/aom/shop.php?c=CoolMaps&x=Cool_Maps.

If you are aware of cool images of the periodic table that might belong in this book, or if you know designers who may wish to create new ones for this book, please let me know via the Contact form above.

BookScan sales statistics v. average unloaded breakeven cost

  • books with the words “torpedo boat”, “motor torpedo”, or “PT Boat” in their titles: 0.5X to 20X where X = average unloaded breakeven cost
  • books with the word “battleship” in the title and naval themes: 0.5X to 50X with outliers at 200X and 400X.
  • 170 books with the word “Obama” in the title: 0.5X to 4600X

torpedo boat sales

A review of BookScan sales statistics for books about torpedo boats shows that the Release To Date (RTD) sales for books with the words “PT boat” or “torpedo boat” or “MTB” in their titles would produce revenue for me that would fall within a range between 0.5X and 20X, where X is my average unloaded breakeven cost.