Given the litany of negative numbers in the rest of the article, it’s hard to believe that this will actually happen, but at least the guy’s got the right strategy.
What’s ironic is that Borders was, at one time, a world-class retailer, a pioneer in the use of information technology.
Ron Marshall acknowledged that Borders faces “lots of challenges,” but said that the company has the resources to become a world-class retailer. His vision for the chain is to return it to its roots–a chain “that caters to book lovers, where a customer will walk out smarter than when she walked in.”
via Despite Big Loss, Marshall Confident of Borders’s Future – 3/31/2009 2:23:00 PM – Publishers Weekly.
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