conversions

Unfortunately, when you surf through to the information about the challenge, there is absolutely no information about the quantitative results or the techniques that the winning teams used.

This would be 1000% more interesting if they revealed the CTR and conversions that the winners were able to achieve, and if they shared the written reports by the teams.

Official Google Blog: Students surf their way to success

Together, Jamie and I recruited a panel of professors from all over the globe and came up with the Google Online Marketing Challenge. Student teams had to identify a local business with a website, but no experience of online marketing, and then were given free Google AdWords vouchers worth the equivalent of US$200.

Annoucing IOWA CLASS BATTLESHIP AND ALASKA CLASS LARGE CRUISERS CONVERSION PROJECTS: An Illustrated Technical Reference by Wayne Scarpaci. This beautifully illustrated book is the definitive and only book on its subject–a unique must-have for any battleship fan.

The book is available from Nimble Books via CreateSpace or via Amazon.com and will soon be available via Ingram (ISBN 1934840386).





Here are a few of the beautiful images included.

Dear webmasters,

The following memorandum describes the Nimble Books Pay-Per-Conversion Marketing program. I think it’s a win-win for everyone. If you are interested in participating, write me!

Sincerely,

Fred Zimmerman

Publisher

1. {Website} will set up a new Amazon.com Associate account and tracking id to track sales in this joint venture. {Website} will be payee and account owner and wfz@nimblebooks.com will be added to the account with view privileges.

2. {Website} will be entitled to all Amazon.com referral and other fees generated using this tracking id.

3. Nimble Books LLC will pay {Website} an additional fee (defined below) corresponding to each conversion credited to the “Earnings” report for this tracking id for {Specified Nimble Books Titles and ISBNs}. The purpose of this fee is to give {Website} a strong incentive to make its users aware of the book by making the conversions even more valuable than the default Amazon Associates rate.

4. The total monthly fee will be calculated at the end of each month. Any returned copies of the books mentioned above will be deducted from the fee. Only sales converted using the tracked id and visible to Nimble Books in the shared account will be considered.

5. Nimble Books LLC will not be responsible for any fees for any other Amazon.com books or products purchased by {Website} customers using this Amazon.com tracking id.

6. Nimble Books receives monthly payments for book sales from its distributor, Lightning Source Inc., by the 5th of the month 120 days after the books were shipped to Amazon to fulfill customer order.

7. Accordingly, Nimble Books will be responsible for paying {Website} its additional fee by the 15th of the month 120 days after the monthly fee is calculated. E.g., since Nimble Books will receive its payment for January sales from LSI by May 5, 2005, it will pay {Website} by May 15, 2005 for conversions carried out during the month of January 2005.

8. In the unlikely event that LSI (a large, reputable company owned by Ingram, the market leader in book distribution) is late on its payments, Nimble Books will not be responsible to pay until LSI pays. Nimble Books will provide {Website} with appropriate documentation of the late payments.

9. In the unlikely event that LSI defaults on its payments, Nimble Books will not be responsible to pay its additional fees. Nimble Books will provide {Website} with appropriate documentation of the default.

10. This document creates no other rights or responsibilities on the part of {Website} or Nimble Books.

Website:

Nimble Books LLC:

Per-book additional fee: $1.00
Term of this agreement: expires three months after publication of {book}
Effective date: on signature.
Signatures:

W. F. Zimmerman, Publisher, Nimble Books LLC

Webmaster

Osprey Publishing - Modelling Waffen-SS Figures: “This book explores the main patterns of Waffen-SS camouflage and dress and describes how to achieve these finishes in clear, step-by-step instructions. Advanced figure sculpting techniques, including conversions, are also featured, providing plenty of detail and diverse challenges to modellers of different abilities. Calvin Tan’s superb base artwork and multi-layered painting technique are highlighted in this visually detailed, packed and engaging treatment of one of the most enduring, popular figure-modelling subject areas. The featured subjects include an SS-Sturmmann, an SS-Scharf�hrer, and SS-Sch�tze, and a Panzergrenadier machine-gunner.”

I enjoy reading about the history of WW2, but this is disgusting. Osprey, a reputable house, should know better.