Judging strictly from the outside, this makes a lot of sense. After all, Microsoft has risen to a multi-billion dollar market cap on the basis of its brilliantly executed ad services … oh, wait, that’s Google.
AMAZON HIRED MICROSOFT AD EXECUTIVE LISA UTZSCHNEIDER TO POWER ONLINE ADS - New York Post
isa Utzschneider, who worked at Microsoft for 10 years, will become senior vice president of national ad sales for Amazon, according to e-mails yesterday announcing her departure…
