The content isn’t good enough.
As Brian Cook of MGoBlog explains:
99% of sports journalism as practiced by newspapers is repetitive, inefficient grunt work. Sports stories come in three flavors, as far as I can tell:
This game happened in this way.
This was said at a press conference.
Player X is a nice young man.
There’s a reason everyone wants a column, right?
via mgoblog | Michigan football, basketball, hockey, and general what-have-you.

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