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A review of BookScan sales statistics for books about torpedo boats shows that the Release To Date (RTD) sales for books with the words “PT boat” or “torpedo boat” or “MTB” in their titles would produce revenue for me that would fall within a range between 0.5X and 20X, where X is my average unloaded breakeven cost.  In the process of editing the ten volume history of torpedo boats by Joe Hinds, I realized that I made life difficult for myself by introducing a variety of inconsistencies. The solutions: No hyphens in ship numbers: the US Navy’s official standard is no hyphen, e.g. CV 77, PT 109. So, henceforth: MAS 451, S 12, TKA 123, PQ 17. No italics in ship numbers: PT 109, not PT 109. Italicizing ship numbers may be Chicago style, but it is a pain to select and highlight those little words, so henceforth, no italics. BUILDING THE PT BOATS is vastly exceeding my sales expectations. Terrific book.
Some complaints later in the post about picture quality. Bottom line: the photos tell a story that comes through just fine. Glossier paper, higher dpi would have meant much higher production cost. Higher cost = no book. It’s well worth it anyway. |
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